Price Latimer grew up in Texas and lived just a few doors down from the Amarillo Museum of Art. With pieces by Georgia O’Keeffe, Larry Bell, and Louise Nevelson, the museum was a place that shaped her aesthetic sensibility. “Both of my grandmothers would frequently wheel me over in my pram before I could walk, and let me stare for what felt like hours at the permanent collection there,” she says.
Latimer received a bachelor’s degree from Rhode Island School of Design, where she immersed herself in the study of art. While in New York City, she worked for neo-conceptual artist Peter Halley and contributed to his magazine, Index, where she brought her own creative touch to the pages.
After moving to Los Angeles, she worked at local galleries before co-founding a pizza restaurant, where she served as chief creative officer. She later joined Italian furniture manufacturer Kartell, consulting with architects and interior designers to furnish spaces ranging from offices to large-scale hotels.
Ever the entrepreneur, Latimer co-founded Alkemis Paint in 2021 with Maya Crowne. The company’s all-natural interior paint is formulated with clear quartz paired with proprietary mixes of pigments and minerals.
When Latimer is not focused on day-to-day business, surrounded by color, she can probably be found on a flight headed to an exotic locale. “Exploring the far corners of the globe is one of my great passions, and I’ve been at it for as long as I can remember,” she says. “I relish finding those offbeat, weird hidden gems.”
Today, Price Latimer joins us for Friday Five!
Photography by Price Latimer
1. Leigh Bowery at The Tate Modern
Leigh Bowery lived fast, loud, and without apology, and he is hands down one of my all-time favorite creators. He truly blurs the lines between art and life. In a career that defied every attempt at categorization, Bowery twirled between performer, model, designer, musician, club promoter, and cultural provocateur, treating each identity not as a label but as a new frontier. Emerging from the electric chaos of 1980s London nightlife, he weaponized clothing and makeup as sculpture, turned his body into a constantly evolving canvas, and pushed the limits of aesthetics, sexuality, and gender. This incredibly comprehensive, immersive exhibition at the Tate Modern brought together his iconic “Looks” and his collaborations with Lucian Freud, Nick Knight, Michael Clark, and more, while pulling back the curtain on the creative underground through the eyes of the friends, freaks, and fellow visionaries.
Photography by Price Latimer
2. Palo Duro Canyon
I grew up in the Texas Panhandle, not far from Palo Duro Canyon, one of the most underrated natural wonders in the United States. It’s the second-largest canyon in the country behind the Grand Canyon, and hardly anyone knows about it! Roughly 25 to 40 miles long with an average width of 6 miles, it reaches up to 20 miles wide in places. Millennia of water erosion have shaped its geological formations, including caves and hoodoos (which inspired Alkemis Paint color number 53). The stunning color striations of oxidized red, maroon, grey, yellow, cream, and lavender are formed by layers of siltstone, shale, gypsum, evaporite, opal, caliche, and sandstone. Inhabited by humans for 10,000–15,000 years, it is deeply tied to the history of the Comanches, serving as a historic stronghold for the Quahadi band. Georgia O’Keeffe also painted the canyon between 1916 and 1918, when she was an art instructor at a nearby college, prior to her move to New Mexico.
Photography by Price Latimer
3. The Lightning Field by Walter de Maria
I was honored and fortunate to visit the incomparable land art work The Lightning Field by Walter de Maria (commissioned by Dia Art Foundation in 1977) in southern New Mexico a few years back with a handful of friends. It consists of 400 stainless steel poles with solid, pointed tips arranged in a rectangular 1-mile by 1-kilometer grid. De Maria scoured the Southwest for over five years before settling on this stunning site. Although photography of the artwork itself isn’t permitted, I’m sharing a photograph of the landscape. You’re dropped off at a remote homestead cabin in the high desert outside of Quemado, New Mexico. The vistas are colossal, and you can see for what feels like an eternity in every direction. Sitting down for sunset, we arranged ourselves in a semicircle looking out toward the horizon, watching the sun dip below the mountains. We collectively shared a meditative moment, and when we opened our eyes, there was literally a half-circle of rabbits in a mirrored formation, looking back at us. Unforgettable… as were the night skies!
Photography by Price Latimer
4. Scuba Diving
I’ve been scuba diving since I was in my early teens, and I am completely obsessed. It is one of the most unbelievable and surreal feelings to enter this completely magical alternate reality, a veritable underwater kingdom. It goes without saying that I’m a huge proponent of ocean conservation (one of the underlying tenets of Alkemis Paint’s mission to keep harmful petrochemical-based paint out of our oceans and waterways). Being able to temporarily experience the unique, kaleidoscopic sea creatures, coral, reefs, and underwater landscapes up close makes it all the more poignant and urgent that we must protect, defend, and preserve this fragile and irreplaceable ecosystem.
Photography by Price Latimer
5. Yoko Ono’s Cleaning Piece III
From Yoko Ono’s collected book called Acorn, which contains 100 brief thought experiments. I think this is pretty self-explanatory and is a beautiful mantra on how to live a more compassionate, kind and empathetic life. Yoko has been an intrepid force in art and music throughout her 60-plus-year career.
Works by Alkemis
Photography courtesy of RISD Museum
1. RISD Museum
Because it’s my alma mater, it’s such an honor to participate in anything related to Rhode Island School of Design. It holds the future of the best creative minds and is constantly pushing the envelope of innovative design, so we were thrilled to collaborate on the paint palette for the Liz Collins: Motherlode exhibition, celebrating the work of the queer feminist artist known for her bold abstract patterns, inventive use of materials, and radical experiments with fiber.
Photography by Joyce Billett
2. Design Miami
Our favorite art fair of all time, and a dream come true to be part of it these last three years. It was the very first palpable thing we manifested when we started this business together, so seeing it come true never stops feeling like a pinch-me moment. We worked closely with the team to develop custom and handpicked paint palettes to colorfully complement and harmonize the curatorial narrative.
Photography by Logan Jackson
3. Objects USA
This gradient was out of control (shout out to muralist Nick Kuszyk for executing this)! It took what was displayed to a whole new level, accentuating nearly 100 works by 55 artists, designers, and studios from across the US. The exhibition walls were painted with Alkemis Paint in a curated color palette developed in conjunction with R & Company, using meticulous gradient decorative painting techniques a deliberate antidote to the customary white box, setting the atmosphere with vibrant visual innuendo to guide attendees through the curatorial chronology.
Photography by Joe Kramm
4. Joe Kramm’s Farmhouse
Joe is an incredibly talented photographer specializing in art, design, and interiors. We are proud to call him a friend and so grateful to be part of this spectacular 1902 waterfront Pennsylvania farmhouse; it features Alkemis Paint throughout.
Photography by Joe Kramm; courtesy of Roberto Lugo and R & Company
5. Roberto Lugo
Roberto is a Puerto Rican-American ceramicist, activist, and poet who reimagines classical porcelain and pottery. Hearing him speak about the social justice messages in his work brought us to tears. It’s been incredible to watch his success and to play even a very small part in his journey as the vibrant backdrop to some of his exhibitions.
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