The booming wellness sector—making its way into everything from hospitality to workplace design—accounted for $6.3 Billion in 2023 and is expected to grow 7.3 percent annually up until 2028. It isn’t just the standard massages, facial treatments, and sauna experiences that are gaining traction however. The industry is expanding into other forms of self-betterment and alleviation. Take Kinda Studio’s new Emergence service: a carefully developed and administered meditative experience personalized for each individual.
Available at recently opened, multipronged SoHo, New York wellness platform 133 Spring, the sessions draw from five intensive years of research into neuroaesthetics. The intended outcome: accessing liminal states of consciousness, expanding one’s sense of presence, all while sparking creative insight. What’s involved: a meticulously calibrated interplay of visual, sonic, and vibroacoustic projections emitted through a contained space in which a guests is able to sit back in a comfortable position.
They’re able to choose a seed of intention before putting on an EEG headset that monitors brainwave activity in real time. Biofeedback responds in kind and informs the adjustment of the visuals, soundscapes, and vibrations to match the guest’s changing emotional states.
“Emergence is about giving people new ways to experience themselves,” says Robyn Landau, co-founder of Kinda Studios and launch partner at 113 Spring. “Neuroscience shows that immersive, multi-sensory environments can unlock states of awe, presence, and openness that support both health and creativity. By blending research with design, we’re creating personalized, interactive tools that help people connect more deeply to their own minds and bodies – and open up new possibilities for wellbeing.”
Landau, co-founder Katherine Templar Lewis and their all-woman team of diversely specialized experts have tapped into art, technology, and of course design as a unifying methodology to achieve this ambition.
This isn’t just new-age fluff, there’s actual proven science and empirical experimentation backing this new form of wellness. The ultimate goal is to shift the mind beyond habitual patterns of negative rumination, anxiety, and even the onslaught of information that comes to us through the form of social media. Here data is being used for good, as a tool to other means and not as an invasive or extractive force.
Bringing nature back into the heart of the city, 113 Spring is an oasis centered on the idea of addressing every possible form of wellness—not just mood music. The space is imbued with carefully curated seasonal themes—projected motifs—and also plays host to events like talks that explore how one can better understand their nervous system; how a carefully calibrated scent can make all the difference in one’s day to day; and how the age-old practices of painting, dancing, and analog writing can help bring someone back into the present.
The multi-sensoral offerings are ever-changing as are the varied experts brought to expand the programming. To learn more, visit 113spring.com.
Photography courtesy of Kunning Huang / CKA.
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