As Founder and President of ThinkLab, the only research entity solely focused on the interiors industry, Amanda Schneider revels in data, transforming insights into actionable strategies for design and business innovation. With a deep passion for research, design, and strategic growth, she helps organizations tackle industry trends and optimize workplace environments. She is a frequent keynote speaker (catch her recent TEDx talk) and is also the host of the podcast Design Nerds Anonymous. On this episode of Clever with host Amy Devers, Amanda discusses the critical role of contextualizing data in design processes. She shares insights into how data-driven research can inform meaningful design decisions, emphasizing the importance of interpreting information within real-world contexts. Schneider also touches on how her work bridges the gap between research and application in the design industry.
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Amanda Schneider
Schneider, grew up outside of Chicago, inspired by a blend of engineering and design. Now a self-described “designer by degree, journalist by accident, and researcher by choice” at the helm of ThinkLab, she examines the ecosystem of the design world, unearthing and synthesizing the social and cultural shifts and drivers that impact the interiors industry. Together with her team, she offers insights and context that can empower better decision-making while also bridging the communication gap between creatives and the business sector.
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